Outsourcing Telemarketing: Save money and time


While call centers are still a huge industry all over the world, outsourcing is becoming increasingly popular among those with more of a resourceful and creative nature. In order to save money on in-house staff, many companies are choosing to hire telemarketing firms that can provide help for those businesses at an affordable rate.

Telemarketing is the practice of calling people at home to market a product, business, or service. This is typically done in the form of a physical call center. In recent years, however, outsourcing telemarketing seems to be the better option because there are millions of freelancing telemarketers available that would do the work on behalf of the business owners.

Telemarketing outsourcing can be cost-effective for businesses because they do not have to pay for the training and education that is required to perform telemarketing work themselves. They also do not have to worry about fielding multiple phone calls or hiring a large number of staff members to handle a high volume of incoming calls.

There are several benefits with outsourcing telemarketing:

  1. Cost-Effective: It is usually cheaper than hiring employees because of the low-cost labor in many developing countries.
  2. Skilled Professionals: Telemarketing outsourcing companies typically have many experienced telemarketers that are much more skilled in sales than most employees, especially for companies targeting specific niches that need highly specialized salespeople for a specific product or service.
  3. Better Efficiency: Outsourcing has a very short learning curve since freelancing telemarketers can immediately get to work instead of waiting weeks for training new staff members.
  4. Customer Convenience: It is also much easier to set up a new operation in a foreign country because the sales team there already have established business relationships with customers on which to build their operations.

Outsourcing is something that many companies are beginning to look into due to the obvious benefits of cost savings as well as the potential for increased revenue. A company may be able to save over $10,000 per year just by outsourcing their telemarketer’s salaries and wages, which comes out to $1,000 a month. This is without mentioning any other costs accrued with having employees on-site like training and building new facilities. This price also does not include what it would cost for companies that have employees already working in company headquarters and do not want to hire more people because they are too expensive or cause too much of a headache.

Additionally, it is uncertain if an increase in revenue through outsourcing could actually be achieved by outsourcing using telemarketing. For many companies, outsourcing using telephone sales is not done just to save money; it is also done to increase the overall revenue of the company. The question then becomes, if outsourcing telemarketing actually increases profits how would this be done? The answer lies in doubling all calls completed by your outsourced telemarketers.

A simple statistic to do this would be to find the average number of calls made every day by the in-house telemarketing employees that are currently working in your company. After you find the average amount of calls that are made, divide this number (which is just an estimate) by two to see how many more calls per day you would have with a telemarketing company working for you. Using this calculation you will be able to determine if it would be worth it for your company.

So if you are ready to outsource your telemarketing operations, here are the types of telemarketing services that can be outsourced:

Cold Calling Services

Cold calling is the act of calling a prospect who has never heard of your company and trying to get them to buy your product or service.

Inbound telemarketing

Inbound telemarketing is when a customer calls you after seeing your advertisement. Advertising can consist of email advertising, social media, and so on. This marketing strategy is used by consumers to place orders for a product or service that they are interested in.

Outbound telemarketing

This is when you call a prospect who has already expressed an interest in your company and services, this could be a bad credit client or a potential new customer. This method is used quite often by companies that have sales reps on the road working for them.

B2B telemarketing

B2B telemarketers are a serious bunch of people who reach out to companies in an attempt to get them to switch from their current providers (whether telecom or utilities). They even go as far as holding a seminar for the target audience and then invite their most interested customers for closed-door talks.

B2C telemarketing

B2C telemarketers are normally (but not always) from a call center and their job is to acquire new customers known as Leads. Lead generation is done by using data like landline/cell phone numbers, email IDs, websites, etc. to create leads for you. The main objective behind lead generation is to get people talking about your product or service which will eventually result in revenue being generated by these leads.

Real estate cold calling services

Real estate cold calling services are used for people who work in real estate because their main idea is to get people to buy or sell a property. It is used as a form of advertising for them and they use this method to get new customers and keep the ones they have.

List marketing services

List marketing services are used for businesses that want to create a list of names and email addresses for their specific product or service. E-commerce companies use this method to generate more revenue because they can sell their existing products to people who have already expressed interest in them.

Outsourcing Telemarketing Companies

Hiring an outsourcing telemarketing company is an important decision for a company. They have to decide how confident they are with the process and what it will cost them in terms of time, money, and resources. This whole process can be quite daunting and difficult if the company doesn’t understand what they are doing. So, before hiring any telemarketing company do consider the following:

  • Experience in the field
    A company that has been working in the telemarketing field for a long time is likely to do better. They are also more likely to be experienced with the type of work you are doing.

As companies start outsourcing telemarketing they can start out with the initial scope of how much business they think they will have. As their business grows, so does their need for telemarketing services, and this needs to be taken into account before hiring a service provider. The company will want to make sure that all of its staff members are up-to-date and have worked in this field prior to contact a telemarketing company.

  • Inquire about the company
    Whether you’re thinking about hiring a telemarketing company or considering outsourcing your telemarketing services, it is important to do the necessary legwork. If an outsourcing company does not provide clear and comprehensive information regarding how they will get your job done properly, they may drop the ball when it comes to getting the job done. A trustworthy telemarketing company would be honest about their success rates and tell you what they can do for you.
  • Know the numbers
    There is no better way to gauge the success of a telemarketing company than by looking at their numbers. Scores are generally provided every month that will show how many calls they made and how many new leads they acquired. If a company is doing well, they should be able to give you detailed information about their numbers. This can help make the decision easier to decide if you want to outsource your telemarketing services to them or to someone else.
  • Match your outline to their proposal
    The most important thing you want to do is to choose a company that is able to match the outline that you are providing them in their proposal. An outline can include the number of leads, number of callers, and other important details that need to be matched by anyone who wants your business. A good telemarketing company will want to do everything they can in order to make sure they are meeting your goals.
  • Hire on a trial basis
    A good telemarketing company will be willing to provide you with a trial period before you decide to hire them or not. This will give you time to see how they are doing and if they are able to complete the work that is given to them.

Telemarketing outsourcing is a critical process and a great tool to use for the success of your company. Hence, it’s a very important decision to make. It can help save a company thousands of dollars every year if they are able to successfully handling their telemarketing needs. You should find a telemarketing outsourcing company with very good reviews and insights into the field of your interests. This will help to provide you with excellent results and save you time and money each year.

  • Telemarketing company
    The most important thing you want to do is to choose a company that is able to match the outline that you are providing them in their proposal. An outline can include the number of leads, number of callers, and other important details that need to be matched by anyone who wants your business. A good telemarketing 5company will want to do everything they can in order to make sure they are meeting your goals.

Sandy Allain

It’s not just about getting work done quicker and cheaper, it’s also about getting your business more efficient. Outsourcing means you don’t have to do something yourself so you have to be around for other duties while at the same time completely reducing any tasks that aren’t essential.

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